Of course, the trend isn't without its controversy. Many have argued that the "clean" look, as promoted on TikTok, excludes those with acne, scaring, big noses and other features deemed "imperfect," not to mention the vast majority of videos highlighting strictly non-POC creators.
PAPER knows anyone can achieve the clean look. All it takes is a bit of modification to fit your own natural beauty; if you have 4a+ hair, rather than struggling to slick all your luscious locks into a tight bun, gel down the front part and let your curls fall in the back of your head. If you have acne scars, working with just a hydrating serum and moisturizer will do wonders, without masking the marks with a full-coverage product.
Below, a few of our favorite creators show how they achieve the trend — without forcing the generic TikTok beauty standard.