An Ode to Personal Style at Prada

An Ode to Personal Style at Prada

Story by Mario Abad / Photography by Jacqui Turner

"A field of pixelated gloss." That's what Prada's show notes described as the set for the brand's Spring 2020 show, which kicked off Milan Fashion Week today. The company tapped design studio AMO to transform the floors of its Prada Foundation into a colorful, geometric pattern of ceramic tile with gold-leaf columns. They even launched a new Instagram filter in honor of the show, dubbed "Prada Golden Glow" that's available for download now.

As for the clothes, Miuccia Prada set the tone from the very first look worn by Freja Beja Erichsen: a light gray see-through, long-sleeved polo shirt buttoned all the way up and sheer white skirt. It evoked a purity not scene since the brand's '90s days, but the collection was not minimal by any means. Other looks gradually came out decorated with gold lamé embellishments and colorful '70s prints, but maintained its focus on practical, well-made clothes thanks to functional blazers and precise tailoring. It was an ode to personal style over fashion. Here's everything else you need to know about the collection.

'70s Prints

Some colorful '70s prints and kaleidoscopic patterns emerged on simple tailored suiting.

Shoulder Bags

Shoulder and crossbody bags in bucket and leather styles graced the runway and had a decidedly retro feel.

Button Up

Jackets and blazers came in big, white buttons and paired with shirts that were fastened all the way up.

Prada touched upon some of her early '90s work with a series of simple, elegant clothes in muted colors. They were sophisticated, minimal, and utterly chic.

Head Gear

Although the clothes were rooted in a simplistic elegance, the hats recall Prada's whimsical taste in styling. The headpieces are deconstructed, slightly floppy and mold to the head and come in snakeskin and glittery patterns.

Photography: Jacqui Turner