
A Week at Carnival with Brazilian Superstar Ludmilla
Mar 10, 2025
Last week right before the start of Lent, Brazil celebrated Carnival, the country’s biggest, wildest, most colorful, days-long party of the year with non-stop music, dancing and street parades. The biggest spectacle happens in Rio de Janeiro, but each city has its own vibe for the occasion. São Paulo also has huge parades, while Salvador is more about street parties called trios elétricos, where massive trucks with speakers blast music, and people follow behind dancing.
Throughout Carnival, Brazilian superstar Ludmilla traveled through Brazil to get the celebrations going. As one of Brazil's biggest artists who blends funk, R&B and pop, she is a cultural icon, especially as an openly bisexual woman in a historically macho industry.
For each headlining performance, Pucci, Balenciaga, Jean Paul Gaultier and Paco Rabbane created custom looks inspired by the country's culture and heritage, as well as each city's unique history. And after wrapping up Carnival in Brazil, she's stopping by Miami on her tour for her latest album Numanice. On top of that, Ludmilla and her wife Brunna Gonçalves are welcoming their first child, a baby girl, this spring.
Below, Ludmilla takes PAPER along with her on set, behind-the-scenes and on stage as she performs throughout Brazil for Carnival.
Photos courtesy of Ludmilla
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