
Justin Bieber's Middle Name is About to Become Important
By Matt Moen
Nov 03, 2018Dignified public weeper and person that actually eats a burrito the correct way, Justin Bieber has been an avid fan of LA stoner/skater fashion to the point where the singer is almost never seen in anything but basketball shorts, a sweatshirt, and a backwards baseball cap. Like many musician-turned-designer before him, Kanye, Travis Scott, and Post Malone, Bieber has reportedly been working on a merch label of his own.
Reportedly set to optimistically launch next February, we got our first glimpse at what a Bieber's label might have to offer. Photographed in wearing a black pullover hoodie with a smiley face design and a big bold "DREW" where the mouth would be. Taken from Bieber's own middle name, the singer has apparently trademarked "DREW," "House of Drew," and "LA MAISON DREW" in anticipation of the line's launch. Fiance Hailey Baldwin also recently trademarked "Hailey Bieber" ahead of their, potentially already happened, wedding.
Related | Naomi Campbell and M.I.A. Star In Burberry's Festive Campaign
Further details about the collection are scant, but Page Six has reported that a yellow hoodie and shirt variation of "drew" design have been spotted as well and will most likely be coming to the nearest Zumiez near you.

Photo via Getty
MORE ON PAPER
Entertainment
Rami Malek Is Certifiably Unserious
Story by Joan Summers / Photography by Adam Powell
Story by Joan Summers / Photography by Adam Powell
14 November
Music
Janelle Monáe, HalloQueen
Story by Ivan Guzman / Photography by Pol Kurucz/ Styling by Alexandra Mandelkorn/ Hair by Nikki Nelms/ Makeup by Sasha Glasser/ Nails by Juan Alvear/ Set design by Krystall Schott
Story by Ivan Guzman / Photography by Pol Kurucz/ Styling by Alexandra Mandelkorn/ Hair by Nikki Nelms/ Makeup by Sasha Glasser/ Nails by Juan Alvear/ Set design by Krystall Schott
27 October
Music
You Don’t Move Cardi B
Story by Erica Campbell / Photography by Jora Frantzis / Styling by Kollin Carter/ Hair by Tokyo Stylez/ Makeup by Erika LaPearl/ Nails by Coca Nguyen/ Set design by Allegra Peyton
Story by Erica Campbell / Photography by Jora Frantzis / Styling by Kollin Carter/ Hair by Tokyo Stylez/ Makeup by Erika LaPearl/ Nails by Coca Nguyen/ Set design by Allegra Peyton
14 October
Entertainment
Matthew McConaughey Found His Rhythm
Story by Joan Summers / Photography by Greg Swales / Styling by Angelina Cantu / Grooming by Kara Yoshimoto Bua
Story by Joan Summers / Photography by Greg Swales / Styling by Angelina Cantu / Grooming by Kara Yoshimoto Bua
30 September
Music
Demi Lovato Is No Joke
Story by Ivan Guzman / Photography by Jason Renaud / Styling by Chris Horan/ Makeup by Loftjet / Set design by Allegra Peyton
Story by Ivan Guzman / Photography by Jason Renaud / Styling by Chris Horan/ Makeup by Loftjet / Set design by Allegra Peyton
15 September




