Hublot Brought Art and the World Cup Together for an Epic Miami Party

Hublot Brought Art and the World Cup Together for an Epic Miami Party

Against the backdrop of Art Basel and the World Cup, Hublot celebrated both worlds with another bash in Miami that merged art and football.

At the W South Beach, the Swiss watch brand celebrated its Hublot Loves Art and Hublot Loves Football campaigns with a pool party featuring sounds by BLOND:ISH and guests including Tyreek Hill, Dustin Johnson, Kendrick Sampson, Quincy Brown, Devon Windsor, Charlotte McKinney and Halima Aden.

Designer and artist Mira Mikati was commissioned to hold an exhibition of fifteen custom-designed footballs imagined by football legends like Alex Morgan, Pelé, Kylian Mbappé and Laure Boulleau. Mikati's playful installations explored color, design and light; she also created a set of limited-edition bracelets made for the Big Bang e FIFA World Cup Qatar 2022™ inspired by her technicolor world.

"Thank you Mira for imagining this joyful Hublot Loves Football campaign that celebrates art and sport in such a unique and different way," said Hublot CEO Ricardo Guadalupe. "With this campaign we wanted to show how Football and Art can connect people and bring to light dreams and hope of people around the world."

This marks Hublot's 11th consecutive year holding activations in Miami during Art Basel. The brand is also the official timekeeper and watch of this year's World Cup in Qatar. See the gallery below for more pictures from the evening.

Photos via BFA