Gigi Hadid’s Reebok Collection Is Called 'Future Nostalgia'

Gigi Hadid’s Reebok Collection Is Called 'Future Nostalgia'

Supermodel Gigi Hadid has officially tried her hand at sneakercraft. She took to Instagram today to announce her new collaboration with Rebook, teasing a close-up of a classic '90s silhouetted black sneaker, complemented with bright orange accents and the prominent stamp: "Gigi Hadid x Reebok."

She originally only offered a sneakily obscured close-up, but fan account @slaygihadid has since shots of her wearing her new kicks, along with a cropped sports tee at a launch event.

Hadid shared in a tweet that the collection is called "Future Nostalgia," and explained that going "through the archives" inspired her to bring "back classic ('80s & '90s) Rebook pieces for our generation" with "new color-ways / updated... shapes."

This isn't Hadid's first collaboration with Rebook: she's been a partner of the brand since she starred as the face of their #PerfectNever sportswear campaign in 2016. The model also previously designed a shoe collection for Stuart Weitzman.

Line up hypebeasts, the full collection drops in January.

Photo via BFA