For "only" $69.420, the weed-loving tech magnate has dropped limited edition red satin shorts with "S3XY" printed on the rear (which references several of Tesla's vehicles: Model S, Model 3, Model X and Model Y).
And what is the objective of the shorts, you might ask? Apparently Musk is selling them as a direct jab at "short sellers" of Tesla stock. Musk recently tweeted that he'd "send some to the Shortseller Enrichment Commission to comfort them through these difficult times." Short sellers borrow and then sell stock, before buying it back for less money, which would certainly anger the capitalist billionaire.
On July 5, Musk tweeted a link to the shorts on the Tesla website, which are currently sold out, and users quickly took note of its description:
"Celebrate summer with Tesla Short Shorts. Run like the wind or entertain like Liberace with our red satin and gold trim design. Relax poolside or lounge indoors year-round with our limited-edition Tesla Short Shorts, featuring our signature Tesla logo in front with 'S3XY' across the back. Enjoy exceptional comfort from the closing bell."
Limited edition short shorts now available at https://t.co/5EmNcTBvJv
They may have sold out, but not before Musk had the opportunity to send a few boxes to Greenlight Capital President David Einhorn, who's known for selling short stocks. Musk rush ordered Einhorn a box of short shorts after the investor apparently had some choice words about Tesla.
@tictoc Tragic. Will send Einhorn a box of short shorts to comfort him through this difficult time.