Cartier is gearing up for a major relaunch of its iconic Pasha watch this fall, and it's doing so with the help of a delightfully unexpected mix of your faves: Troye Sivan, Rami Malek, Willow Smith, Maisie Williams and K-pop star Jackson Wang.
The celebrity ambassadors star in a new campaign shot by Craig McDean while posing around a circular structure with a square in the center — a nod to the Pasha's signature look, which was first launched in the '80s.
Each cast member also chimed in on things like creativity and expression. "Who I am is very closely linked to what I make," Sivan said. "I'm just saying exactly what I want to say and exactly how I want to say it. It's a little terrifying but also really exhilarating. I'm really pushing myself to explore the edges of my creative pursuits."