Trixie Mattel is launching her very own beauty brand. The former RuPaul's Drag Race winner made the announcement on Instagram on Wednesday, hinting at a full big reveal on Friday. "I'm launching Trixie Cosmetics! First big reveal is FRIDAY!" Mattel said in her post.
A tweet by World of Wonder further revealed that Mattel is set to debut the line at RuPaul's Dragcon in Los Angeles on May 24.
Listen up, Stacy 💅 @trixiemattel is launching her new cosmetics line @trixiecosmetics May 24th at @rupaulsdragcon L… https://t.co/Isk9t4gMTq— World of Wonder (@World of Wonder)1556737750.0
This isn't Mattel's first foray into beauty. Just last year, the drag superstar and musician launched a limited edition make-up line in collaboration with Sugarpill.
This does, however, mark her first full blown independent beauty brand. Despite obvious strides towards diversity, the beauty industry continues to be led by a handful of nearly identical cis voices with little scope for representation. Earlier last month, beauty vlogger and influencer Nikita Dragun became one of the first people to launch a trans-owned makeup brand that specifically geared toward trans consumers.
Mattel first rose to stardom after appearing on season 7 of RuPaul's Drag Race. Since then, she has established herself as both an influencer and successful YouTuber with her wildly popular show, UNHhhh, which also acquired a prime time spot on Viceland. Mattel additionally has a career in folk music, along with a documentary that recently premiered at the Tribeca Film Festival.
Photo via Instagram