TikTok’s New Music Platform Will Pay Its Creators
by Hedy Phillips
11 March 2022
TikTok just launched a new payment program especially for musicians that will pay them properly for their work. SoundOn allows musicians to get paid weekly for their music and keep ownership of it all.
Designed to help up-and-coming artists find an audience for their songs, SoundOn will not only pay musicians 100% of royalties in the first year of their music being on TikTok, but it will also give the artists access to tools that will help grow their audiences. Artists will be given a dashboard with insights so they can better understand what’s performing and why. They’ll also be able to tap into other TikTok creators’ content to help the spread of their music across the video-sharing platform.
“New artists and musical creators are a vibrant community within TikTok and SoundOn is designed to support them as they take the first steps in their career,” TikTok’s Head of Music, Ole Obermann, said, per Complex. “Our SoundOn teams will guide creators on their journey to the big stage and bring the expertise and power of TikTok to life for the artist. We’re incredibly excited about how this will surface and propel new talent and how SoundOn will contribute to an increasingly diverse and growing global music industry.”
Right now, SoundOn is available in the US, the UK, Indonesia, and Brazil, and the platform maintains that there are no administration or distribution fees for musicians to pay. What’s even better is what musicians will earn for their content: According to SoundOn’s FAQs, “You would be able to obtain 100% royalty for an unlimited time for In-Bytedance platforms (TikTok and Resso); and you would be able to receive 100% royalty for off-Bytedance platforms during the first year, and 90% in the years after.”
Music will go through an approval process before being in the mix on SoundOn, but the platform provides plenty of guidance on what the requirements are for each song. The more a song is used in TikTok videos, the more artists get paid, though SoundOn doesn’t provide explicit details on payment until you’re in the program. Musicians who want to try it out for themselves and make some extra cash from their work can sign up here.
Photo via Getty/ Philippe LOPEZ/ AFP