Briefcases. Hammers. Soda tabs and twisted white dress shirts. These were the dominating motifs at the Shame Spring 2025 runway show. For New York based designer Ramona Beattie, who founded the label in 2022, it all feeds into the fantasy.
“I wanted it to feel like there’s this ambiguous person in the future who has some sort of illegal role that they’re carrying out,” she tells PAPER. Entitled “Lumpen” and held at 154 Scott Ave in Brooklyn, the show was a moment for the brand and designer who has been pumping away in the downtown New York scene for a minute now. “Whenever I make something, I’m really focused on how it feels for the person wearing it, even if it’s uncomfortable.”
Opening the show was a look that defined the whole collection: a contoured white dress shirt that zips up instead of having buttons. Models rocked the signature wearable along with jockstraps made out of aluminum soda tabs and chic black briefcases. “I’ve spent three years developing that pattern.”
Walking the show were staple downtown faces like Taylore Scarabelli and Leilah Weinraub, and gazing from the front row were other familiar faces like Izzy Spears, Fashion, Dese Escobar, and Miss Madeline. With casting by fashion powerhouse Fish Fiorucci and a soundtrack by Thoom, it was clear that Shame is on top of the culture. In terms of the heavy soda tab theme — the little aluminum pieces were scattered throughout the runway and amidst the crowd — Beattie has a very definitive explanation. “I love trash.”
Check out backstage photos from the show, below.
Photography: Lauren Davis
