Hunter Boots took over Grand Central Station and transported New Yorkers into the Highlands of Scotland to celebrate the birthplace of the brand. Known for it's trendy rubber outerwear, Hunter built a foggy greenhouse smack dab in the middle of the bustling train station. "Combining our pioneering Scottish heritage with a contemporary and playful approach to rainwear, we have built an immersive environment for the customer that we hope will transport them back to our roots," said Creative Director Alasdhair Willis about the pop-up. Visitors to one of the city's busiest terminals were able to take a rare moment of zen and mentally take themselves to a misty Scottish moor while perusing Hunter's selection of outerwear (and their iconic wellies).
Check out pictures from the activation below!