Back in May of last year, Jennie from Blackpink uploaded a cryptic Instagram post hinting at a possible collab with Gentle Monster. Today, the full details finally came to light after she shared photos of a new campaign she starred in for the luxury Korean eyewear brand.
The campaign sees the superstar donning several statement frames from the Gentle Monster x Jennie collab, including tinted specs and oversized sunnies with detachable chains. Top fashion photographer Hugo Comte shot the photos, which see various Jennie clones lounging around luxurious rooms.
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Jennie, who's been courted by brands from Chanel to Calvin Klein, is collaborating with an eyewear brand for the first time. "Very happy to share the first few photos from the collaboration i did with @gentlemonster and with my dearest @hugocomte !!! 🔥 Cant wait to show you guys the rest of the work," she captioned her post.
In addition, Gentle Monster is hosting a dollhouse-inspired "Jentle Home" pop-up space in Seoul which will carry the collection that's opening in May. See, below, for more photos of the campaign for Gentle Monster x Jennie, which will be available to shop online at GentleMonster.com starting April 21.
Photos courtesy of Gentle Monster