
What Was Gap Thinking With That Blue and Red Hoodie Tweet?
Nov 04, 2020
For a brief moment earlier today, anxious Twitter users took a break from the hellscape of election stress to come together for an unlikely cause: hating on the Gap.
In a since-deleted tweet, the brand uploaded a GIF of a hoodie with a blue half and red half (yes, Democratic and Republican colors) being zipped up. The caption? "The one thing we know, is that together, we can move forward 💙❤️"
The backlash (and ratio) was swift, with people calling out the timing of its post, tone-deafness, not "reading the room" and the fact Kanye West (who has a deal with Gap) was trying to run for president. Many wondered about all the steps it took for someone in marketing to make this and the amount of people who approved it.
A spokesperson for Gap told New York Times reporter Sapna Maheshwari that the hoodie was not real or for sale, which, OK.
"From the start we have been a brand that bridges the gap between individuals, cultures and generations," the company said in a statement. "The intention of our social media post, that featured a red and blue hoodie, was to show the power of unity. It was just too soon for this message. We remain optimistic that our country will come together to drive positive change for all."
Given how quickly the post was taken down, it's safe to say brands will think twice before providing any kind of commentary (and product tie-ins) during this heated election.
Photo via Twitter
From Your Site Articles
Related Articles Around the Web
MORE ON PAPER
Music
Role Model Isn’t In Kansas Anymore
Story by Tobias Hess / Photography by Richie Talboy / Styling by Angelina Cantú / Grooming by Jerrod Roberts / Set design by Allegra Peyton
Story by Tobias Hess / Photography by Richie Talboy / Styling by Angelina Cantú / Grooming by Jerrod Roberts / Set design by Allegra Peyton
14 August
Internet
Quen Blackwell Takes Over
Story by Ivan Guzman / Photography by Richie Talboy / Styling by Angelina Cantú / Makeup by Kimora Mulan / Hair by Malcolm Marquez / Nails by Kimmie Kyees / Set design by Allegra Peyton
Story by Ivan Guzman / Photography by Richie Talboy / Styling by Angelina Cantú / Makeup by Kimora Mulan / Hair by Malcolm Marquez / Nails by Kimmie Kyees / Set design by Allegra Peyton
11 August
Music
Ravyn Lenae Enjoys the View
Story by Erica Campbell / Photography by Richie Talboy / Styling by Angelina Cantú / Makeup by Matthew Fishman / Hair by Jacob Aaron Dillon / Nails by Kimmie Kyees / Set design by Allegra Peyton
Story by Erica Campbell / Photography by Richie Talboy / Styling by Angelina Cantú / Makeup by Matthew Fishman / Hair by Jacob Aaron Dillon / Nails by Kimmie Kyees / Set design by Allegra Peyton
04 August
Beauty
Lizzo Is Living and Loving IRL
Story by Mickey Boardman/ Photography by Williejane Dent / Styling by Wayman + Micah / Hair by Jared Henderson / Makeup by Alexx Mayo / Nails by Eri Ishizu / Set design by Allegra Peyton
Story by Mickey Boardman/ Photography by Williejane Dent / Styling by Wayman + Micah / Hair by Jared Henderson / Makeup by Alexx Mayo / Nails by Eri Ishizu / Set design by Allegra Peyton
31 July
Music
JoJo Wants To Feel Alive
Story by Ivan Guzman / Photography by Richie Talboy / Styling by Angelina Cantú / Makeup by Porsche Cooper / Hair by Dom Forlette / Set design by Allegra Peyton
Story by Ivan Guzman / Photography by Richie Talboy / Styling by Angelina Cantú / Makeup by Porsche Cooper / Hair by Dom Forlette / Set design by Allegra Peyton
25 July