BTS's latest hit "Butter" was just released at midnight on Friday, and it's already broken a major record.
The summer anthem is now the highest viewed debut within 24 hours in all of YouTube history. It earned about over 112 million views after a day, beating the previous record set by their last viral English-language single "Dynamite," which got over 101 million views.
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YouTube has not released its official numbers, but during the premiere the video had over 3.89 million concurrent viewers.
Like "Dynamite," "Butter" is a feel-good bop meant to bring joy to fans just in time for the summer. "For me, in the past year listening to our music, received a lot of consolation and healing," Suga said during their "Butter" global press conference. "It made me realize this is how people feel when they listen to our music, so I think the way I see music and my values and my goals changed a lot during this process."
And though it's not the main intention, their new single is another step towards their dream of getting a Grammy. RM said, "We are thinking of the Grammys. We will try to do whatever we can to set that as a goal and go towards that goal."
Watch the full "Butter" music video below.
Photo courtesy HYBE
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