Fans of Billie Eilish are loving everything about her new merch — except for the prices.

On Wednesday, the star shared photos of herself modeling the looks from her brand new "The World's a Little Blurry" line, a 12-piece collection that's being released alongside her Apple TV+ documentary of the same name.

That said, while many fans loved the designs featured on the hoodies, shirts, socks, and sweats, one thing they were less than enthused about was the high price point, particularly the $120 hoodie and $190 rhinestoned sweats.

"when billie eilish said 'i'm too expensive' she meant 'my merch is too expensive,'" as one person wrote, while a second commenter added, "i love billie eilish as much as the next person but when i went to her merch store and say $120 for a hoodie w her name on it, i lost respect."

Meanwhile, another fan said that the timing of the launch was less than ideal, writing, "so lemme get this straight, we're in the middle of a deadly pandemic, people are losing money, jobs, etc and billie eilish decides to sell merch for €150-250 when her fans are literally 10-25 years old."

Granted, in her initial post, Eilish said that her new merch was more costly because of the sustainable material they used, explaining, "Everything in this line (besides the socks) are made from organic fabrics!"

"All grown without pesticides which is better for the environment. everything is made in the USA (mostly in California) which supports our homegrown economy and saves on international shipping, meaning it's more sustainable," she said, before noting that the higher prices was "a big step in making my clothing more sustainable."

"My hope is that by investing in more high quality items they will last for a much longer time, and we can all buy and consume less," Eilish added. "This is so important to me and i hope you love it as much as i do."

See her post and explanation, below.

Photo via Getty

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