Behind Dr. Chiddy’s Plastic Surgery Empire: A Four-Year Waitlist and $20M+ Success Story

The plastic surgery industry has grown significantly thanks to technological advancements and growing acceptance of cosmetic procedures across different demographics. According to SNS Insider, the global plastic surgery market was valued at $56.8 billion in 2023 and is projected to reach $94.5 billion by 2033, growing at a compound annual growth rate (CAGR) of 5.8 percent.

Non-surgical treatments such as Botox and fillers are extremely popular, but demand for surgical procedures, including rhinoplasty, breast augmentations, and body contouring, has also surged, especially among younger populations aged 18 to 34. This younger demographic has fueled much innovation in plastic surgery and raised expectations for personalized care and luxury experiences within the industry.

One of the esteemed plastic surgeons who has made a massive impact on the industry is Dr. Jerry Chidester, known as Dr. Chiddy. He has carved a distinct niche by blending state-of-the-art surgical expertise with an unmatched level of patient care. Since launching The Plastics Clinic + Spa in January 2020, Dr. Chiddy has rapidly expanded his practice into one of Utah's largest private plastic surgery groups, housed within a 40,000-square-foot facility that offers modern surgical suites, advanced technology, and luxurious amenities. The clinic’s concierge approach has elevated the patient experience, created a four-year waitlist, and generated over $20 million in annual revenue within just five years of operation.

Dr. Chiddy’s success comes from his careful attention to detail and his commitment to natural aesthetic results. He is a board-certified plastic surgeon with extensive training at institutions such as the University of Utah School of Medicine, followed by his integrated plastic surgery training at Loma Linda University and then hand fellowship at University of Southern California, and his expertise includes breast augmentation, body contouring, his “Mommy Takeover” signature surgeries. Patients across the country are drawn to his blend of artistry and precision, all amplified by his engaging social media presence on platforms like TikTok and Instagram, where he demystifies plastic surgery for a global audience.

“I started doing TikTok and using social media to educate people and help them better understand plastic surgery and break down the stigma of it all,” says Dr. Chiddy. “I found it to be a platform and a voice to reach people.”

The Plastic Clinic + Spa uses a concierge model that prioritizes personalized care and hospitality for each patient. From initial consultations to post-operative follow-ups, patients are treated to a seamless experience designed to prioritize comfort and confidence. This approach is setting a new standard for patient care as the industry begins integrating luxury with medical services.

Despite economic challenges in recent years, including a pandemic-induced slowdown, The Plastics Clinic + Spa has proven resilient during uncertain times. In 2023 alone, the clinic doubled its net profits year-over-year. Dr. Chiddy attributes this success to his team’s adaptability and focus on innovation. The clinic also engages in clinical research, further showing that it is a hub for cutting-edge advancements in aesthetic medicine.

Looking ahead, Dr. Chiddy has ambitious plans to expand his model nationwide. By combining surgical excellence with hospitality elements, he envisions creating a network of facilities that redefine the plastic surgery experience. This vision is supported by his partnership with a production company to develop a television series that aims to showcase the transformative work happening at The Plastics Clinic + Spa and offer an insider look at the always-changing world of aesthetic medicine.

In addition to his clinical achievements, Dr. Chiddy has ventured into product development by creating the SoMē Bra™️, a line designed to empower women with comfort and confidence post-surgery. This diversification into consumer products shows his commitment to patient care by bridging the gap between functional needs and aesthetic desires.

Dr. Chiddy genuinely cares about each of his patients, and it is more than a transaction for him. “Surgery in itself is scary to think about. If you’re electing to have surgery, it’s a huge investment of your time, resources, and mental and emotional strength. For me, this journey starts before I even get to meet with my patient.”

“This is not about offering discounts or running a turnstile operation. He says that we see our patients before, after, and throughout their recovery to ensure their mental health and overall well-being,” he says. “We make sure patients are physically fit for surgery, mentally prepared, emotionally ready, and even socially supported.”

Today’s patients expect more than technical expertise. Now, they seek experiences that align with their values and lifestyles. As the demand for aesthetic procedures continues to grow, businesses like The Plastics Clinic + Spa demonstrate the importance of innovation, adaptability, and a strong focus on patient satisfaction in building sustainable success within the plastic surgery industry.