Alabama Barker has a vision. Now, the 18-year-old rapper, vocalist and multi-instrumentalist is sharing it with the world via her new single and video for “Vogue.”
“The music video’s inspiration was entirely my vision from the ground up,” Barker tells PAPER. “I creatively directed the entire project from start to finish, ensuring every detail perfectly aligned with my ideas. I’m very particular about my craft, and it was crucial to me that everything — from the concept to the final cut — reflected exactly what I envisioned. This project is a true expression of who I am, so when you watch the music video, you’re seeing a piece of my creativity come to life.”
The visuals feature a star-studded cast (AKA Barker’s family), including her father, Travis, step-mom Kourtney Kardashian and brother Landon. In the video, Barker flashes stacks of cash, rolls up to a fashion show amid flashing lights and walks the runway while showing off her unique flow, rapping, “Looks like I’m a fresh out of Vogue/ I never do what I’m told” over a gritty beat produced by ATL Jacob (Future, Nick Minaj). It’s immediately catchy, and Barker's adlibs (see: “Pretty bitch I’m in the mode” and “if you a bad bitch this is your song”) stick with you after the track, a promising preview of what’s to come from the star.
Below, Barker talks to PAPER about how she hopes fans feel when they hear "Vogue," being inspired by her Blink-182 drummer dad and what other ventures she has in store for 2025.
What does "Vogue" represent to you, what were you hoping to get across with the track?
"Vogue" is such a fun and culturally rich record. It embodies youth, creativity and a sense of girlhood that’s super relatable. Whether you’re getting ready for a night out, hyping yourself up, or just in need of good vibes, this song is your go-to anthem.
What made you want to venture into making music?
Growing up with my dad's music, I was surrounded by so much passion and creativity. He’s been my biggest inspiration —not just musically, but in how he approaches his craft and work ethic. Now that I’ve discovered my own love for music, I’m carving out my own sound and journey while honoring everything he’s taught me.
How do you hope fans feel when they hear "Vogue"?
I hope fans feel empowered and confident when they hear this song. It’s been a long time in the making, but all great things take time. This track is all about hyping yourself up, having fun and expressing yourself without limits.
What are you most excited to share with fans next?
Oh, so much! I’ve been in the studio constantly, experimenting with rapping, singing, and exploring new sounds — I don’t want to be put in a box. 2025 is going to have more music from me, but I’m also excited about other ventures like beauty, acting and even hair projects. The possibilities are endless as long as I keep pushing myself.
Growing up with my dad's music, I was surrounded by so much passion and creativity.
Photography: Sean Behr
Styling: Lycia Lamini
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