In a new cover story for Allure, Gaga talked about how makeup helped with her own insecurities.
"I never felt beautiful, and I still have days that I don't feel beautiful," she said. "All of the insecurities that I've dealt with my whole life from being bullied when I was younger, they come right back up to bite me. Then I put makeup on, and before I know it I feel this superhero within. It gives me those wings to fly."
That said, Gaga said she also wants her new line to help fans grappling with similar feelings, especially as makeup has helped her "on a deep visceral level."
"The power of makeup to change how you feel when you're at your lowest," she added, before talking about one of her own low points.
"When I was doing the Joanne tour, I'd been touring since I was 22 years old. I'd just done the Super Bowl, Coachella, A Star Is Born. I really started to break down," Gaga explained, emotionally. "[My makeup artist] would pick me up off the floor, sit me in a chair, dry my tears, and say, 'I'm going to put your face on now.' If I cried while she was putting on my makeup, I would apologize, and she would say, 'It's OK. I've got you.'"
Similarly, Gaga wants to help her fans and hopes this line will help "the person at home who needs that pick-me-up."
"If they use it, or don't use it, they can at least look at it and go, 'that's what helps Lady Gaga shine on her bad days," she said. "And I want to shine today.'"
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