Steve Madden and PAPER have enlisted the next generation of rising stars to sport a mix of pieces from the New York-based brand. Model Salem Mitchell, photographer Charlotte Rutherford, tech entrepreneur Andy McCune, and singer-songwriter Anna Shoemaker are doers, makers, and originators in their respective fields. The group epitomizes Gen Steve, a crop of emerging talent that's making moves and inspiring others on the way.

Anna Shoemaker

Photography: Andrew Boyle

Video: Olivier Lessard

Hair & Makeup: Timothy Aylward (Salem Mitchell); Mark Williamson (Charlotte, Anna, & Andy)

Stylist: Rachel Pincus

Stylist Assistant: Guvanch Agajumayev

Creative Direction: Theron Long

Producer: Peter Schwab & Taylor Sollinger

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