Steve Madden and PAPER have enlisted the next generation of rising stars to sport a mix of pieces from the New York-based brand. Model Salem Mitchell, photographer Charlotte Rutherford, tech entrepreneur Andy McCune, and singer-songwriter Anna Shoemaker are doers, makers, and originators in their respective fields. The group epitomizes Gen Steve, a crop of emerging talent that's making moves and inspiring others on the way.
Photography: Andrew Boyle
Video: Olivier Lessard
Hair & Makeup:Timothy Aylward(Salem Mitchell); Mark Williamson(Charlotte, Anna, & Andy)