Miscreants London's 'Duchess' Campaign Is an Ode to the Essex Girl

Miscreants London's 'Duchess' Campaign Is an Ode to the Essex Girl

by Erica Rana

From dressing Lizzo in a custom zebra-print bodysuit for her post-Grammys antics to seeing her work worn by the likes of Sydney Sweeney and Chloe x Halle, designer Lillie Hand has been quietly forging a new path amongst her young British peers. In just a year, her label Miscreant London has become synonymous with finesse and extravagance in the form of unapologetically bold garments.

Today marks a new chapter for the London-based brand, with a new collection that embodies the youthful sophistication British fashion is known for. Titled "Duchess," the collection features TikTok-friendly iridescent bodysuits, cropped blazers and an updated version of the brand's signature Cleo Body in a gingham print adorned with frills. Other standouts include playful accessories such as Hepburn-esque gloves and embellished cowboy boots.

The brand's accompanying campaign was shot in the countryside of Lillie's Essex hometown, offering a whimsical juxtaposition between the party-ready clothes and tranquility of rural Britain.

"The collection was inspired by the stereotype of an Essex girl. Over-the top-glamour, an innate boldness and fire in her that transcends into her style," Hand tells PAPER. It's a fitting homage to her roots, as Hand sought to capture the essence of the quintessential Essex Girl and materialize it.

"I called it Duchess because anyone can rise to the title," she adds. "It doesn't matter where you're from. My collection is for women who are on the rise, who are powerful and believe in themselves." The underlying socio-political message that laces the company's latest collection together celebrates a sense of solidarity between young women.

See the full Miscreants London "Duchess" campaign, below.

Photographer: Stephanie Sian Smith
Set Manager: Olivia Bowyer
MUA: Michelle Dacillo
Hair: Jake Gallagher
Production: Jack Brett Anderson, Nammie Khudree (Mont Dore Media)
Models: Emily Stoner, Sasha Vukovic

A special thank you to Soki Mak