Update 11/17: Ticketmaster has canceled the public on-sale of Taylor Swift's Eras Tour in response to the high demand and the insufficient number of tickets available.
\u201cDue to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift | The Eras Tour has been cancelled.\u201d— Ticketmaster (@Ticketmaster) 1668715215
God works hard, but Swifties work harder.
Taylor Swift's highly anticipated upcoming Eras Tour was expected to have a high demand, but even Ticketmaster was no match for millions of fans fighting their way to get a ticket. The company even had to release a statement on their official Twitter account reassuring fans to stay in the queue if they are in line. A number of other presales for select credit cardholders and some West Coast cities were also postponed later on in the day.
Eager fans reported technical difficulties on the website, which is to be expected. The real problem was Ticketmaster's deceptive new system called "dynamic pricing."
Ticketmaster previously came under fire for implementing dynamic pricing for Bruce Springsteen's 2023 tour. While most tickets were sold at face value according to data released by the company, some fans encountered tickets being sold for thousands of dollars after waiting for hours in the queue. The idea is that Ticketmaster weeds out the resellers by automatically raising the price if demand is high.
Obviously, fans are unhappy with this system and are unhappy with Swift for not opting out of the controversial business model.
\u201cif you can write a letter to apple, you can write a letter to ticketmaster. the fees, the dynamic pricing, the literal outright lying to fans about what we can and can\u2019t buy. ticket buying for your favorite artist should not cost us this much money and stress @taylorswift13\u201d— c. (fan acc) (@c. (fan acc)) 1668526319
\u201cthe fact she knew she could turn off dynamic pricing and didn\u2019t. when none of us have seen her tour for what will be 5 years by the time we get there. just doesn\u2019t feel like she cares about us in a LOT of ways anymore so. that\u2019s fun!!\u201d— mai \ud83e\udef6\ud83c\udffb (@mai \ud83e\udef6\ud83c\udffb) 1668547687
If you want to torture yourself with buying tickets through resale because you missed out on the presale, you're in luck. The prices are even worse.
\u201cGreat news, Taylor Swift fans! If you didn\u2019t get tickets via Ticketmaster yesterday, the secondary market has plenty of tickets at reasonable prices.\u201d— Frank Pallotta (@Frank Pallotta) 1668603311
Some fans have documented the infuriating process for our viewing pleasure.
I’ve spent the ENTIRE DAY on this 😭 #taylorswifttickets #taylorswiftdenver #presaletaylorswift #taylorswiftverifiedfan #ticketmasterdobetter #howdoigettaylorswifttickets #crying
But some fans got lucky!
My ticket buying process screen recorded by my sister #erastour #taylorswifttickets #taylorswiftverifiedfan
I guess only time will tell how hectic the sale to the general public will be. Stay tuned for November 18 to find out. Paramore, HAIM, Phoebe Bridgers, Beabadoobee, Girl in Red, MUNA, Gayle, Gracie Abrams and Owenn are set the support Swift in certain cities.
Photo courtesy of Virisa Yong/BFA
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