In her 2002 music video for "All I Have," Jennifer Lopez is seen walking the streets of New York carrying several bags from Coach's Signature line. Fittingly, both entities have officially joined forces, with the leather goods brand announcing today that the fashion icon from the Bronx is their new global face.

A J. Lo and Coach partnership makes sense for several reasons. While both have roots in New York City, it's their evolving high fashion credentials that brings them together. Lopez has upped her style game considerably in the past couple of years, landing several best-dressed lists and creating some of the most memorable street and red carpet looks. Coach, meanwhile, has undergone a renaissance of sorts under creative director Stuart Vevers.

Lopez joins a lists of other Coach ambassadors like Michael B. Jordan and Yara Shahidi. "I'm so excited for this collaboration with Coach" said Jennifer Lopez. "It is a timeless brand that I've always been a fan of and the upcoming collection really speaks to my personal style––an uptown downtown mix."

According to the brand, the partnership will begin with the Spring 2020 season, and Lopez will front include global ad campaigns for leather goods, ready-to-wear and footwear shot by photographer Juergen Teller. "Jennifer is so authentic," said Vevers. "She's determined and she's an original who has followed her own path to do things her own way––she really embodies the attitude of Coach and our new campaign."

Photo courtesy of Coach

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