
Four Loko Teases Their Own Hard Seltzer
By Sandra Song
Aug 15, 2019The summer of hard seltzer isn't slowing down anytime soon, if the supposed introduction of Four Loko's own version of the spiked beverage is any indication.
That's right, in what can only be described as the ultimate self-referential joke, the fleshlight purveyors responsible for every 2010 frat bro's favorite drink are one-upping the brand's inherent memeability via their very own version of a "watered down vodka soda."
Yesterday, Four Loko took to their Twitter to tease the "new" product — to much online buzz and, naturally, some ridicule.
And though further details are scarce, what we do know from the photo is that they appear to be pushing a mysterious flavor dubbed "Seltzer Sour With a Hint of Blue Razz," and that the drink clocks in at an overwhelming 14 percent ABV. For context, White Claws clock in at around 5 percent, which makes this abomination, undeniably, the "hardest seltzer in the universe."
Hard Seltzers ran so we could fly pic.twitter.com/g5ilBIyhl4
— Four Loko (@fourloko) August 13, 2019
That said, it could also all just be a joke But, hey, at least it's great meme fodder in the meantime? Check out a few of our favorites, below.
Me: “I mean it’s just a spiked seltzer right?”
— Spenser Harvey (@SpenserHarvey) August 14, 2019
*buys two Four Loko Sour Seltzer with a Hint of Blue Razz*
Me 48 hours later and in Panama: pic.twitter.com/0cV4yhZPRJ
If you drink the new four loko seltzer all the memories that were wiped from drinking original four loko come rushing back
— Topshelf Tyson (@topshelftyson) August 14, 2019
My Brain Cells when i reintroduce Four Loko into my diet pic.twitter.com/AYbpfBfQSs
— Roc (@hardROClife) August 14, 2019
Me buying and drinking the four loko seltzer’s simply because they’re 14% alcohol pic.twitter.com/x5lsfaeBqW
— Huner With a T (@hrobi36) August 14, 2019
Photo courtesy of Four Loko
MORE ON PAPER
Music
Demi Lovato Is No Joke
Story by Ivan Guzman / Photography by Jason Renaud / Styling by Chris Horan/ Makeup by Loftjet / Set design by Allegra Peyton
Story by Ivan Guzman / Photography by Jason Renaud / Styling by Chris Horan/ Makeup by Loftjet / Set design by Allegra Peyton
15 September
Music
Role Model Isn’t In Kansas Anymore
Story by Tobias Hess / Photography by Richie Talboy / Styling by Angelina Cantú / Grooming by Jerrod Roberts / Set design by Allegra Peyton
Story by Tobias Hess / Photography by Richie Talboy / Styling by Angelina Cantú / Grooming by Jerrod Roberts / Set design by Allegra Peyton
14 August
Internet
Quen Blackwell Takes Over
Story by Ivan Guzman / Photography by Richie Talboy / Styling by Angelina Cantú / Makeup by Kimora Mulan / Hair by Malcolm Marquez / Nails by Kimmie Kyees / Set design by Allegra Peyton
Story by Ivan Guzman / Photography by Richie Talboy / Styling by Angelina Cantú / Makeup by Kimora Mulan / Hair by Malcolm Marquez / Nails by Kimmie Kyees / Set design by Allegra Peyton
11 August
Music
Ravyn Lenae Enjoys the View
Story by Erica Campbell / Photography by Richie Talboy / Styling by Angelina Cantú / Makeup by Matthew Fishman / Hair by Jacob Aaron Dillon / Nails by Kimmie Kyees / Set design by Allegra Peyton
Story by Erica Campbell / Photography by Richie Talboy / Styling by Angelina Cantú / Makeup by Matthew Fishman / Hair by Jacob Aaron Dillon / Nails by Kimmie Kyees / Set design by Allegra Peyton
04 August
Beauty
Lizzo Is Living and Loving IRL
Story by Mickey Boardman/ Photography by Williejane Dent / Styling by Wayman + Micah / Hair by Jared Henderson / Makeup by Alexx Mayo / Nails by Eri Ishizu / Set design by Allegra Peyton
Story by Mickey Boardman/ Photography by Williejane Dent / Styling by Wayman + Micah / Hair by Jared Henderson / Makeup by Alexx Mayo / Nails by Eri Ishizu / Set design by Allegra Peyton
31 July