A number of celebrity influencers are currently facing substantial backlash for their promotion of a Saudi Arabian music festival.

Over the weekend, the MDL Beast festival in Riyadh, Saudi Arabia played host to a group of stars, including Armie Hammer, Sofia Richie, Scott Disick, Ed Westwick, Irina Shayk, and Winnie Harlow.

And though all of the celebs took to social media to rave about the EDM festival — which featured the likes of Steve Aoki and David Guetta — it didn't take long for their posts to incur some serious criticism thanks to Saudi Arabia's concerning human rights track record.

Labeled an attempt to help "rehabilitate the image of Saudi Arabia," a number of people began calling into question the ethics of promoting a country where LGBTQ and women's rights are routinely violated. Meanwhile, other critics pointed toward the government's routine torture of dissidents, the treatment of women's rights activist Loujain al-Hathloul, as well as their alleged involvement in journalist Jamal Khashoggi's murder.

"The Saudi Arabian government is paying influencers to positively promote travel and events in Saudi Arabia... To save face after the brutal assassination of journalist Jamal Khashoggi," model Teddy Quinlivan wrote in an Instagram story, per Refinery 29. "If you're an influencer and you're promoting tourism to a place [that] openly kills journalists and LGBT people as well has a list of horrible and archaic laws and policies: You're a fucking sell out."

Meanwhile, Diet Prada echoed Quinlivan's statement, writing in another post that influencers were "cashing big fat checks in exchange for #contentcreation (aka propaganda) to rehabilitate the image of Saudi Arabia, a country said to be causing 'the world's worst humanitarian crisis', according to the United Nations." The fashion watchdog then went on to allege that "six-figure sums were offered for attendance and geo-tagged posts."

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What’s worse than an all white @revolve influencer trip? Cashing big fat checks in exchange for #content creation (aka propaganda) to rehabilitate the image of Saudi Arabia, a country said to be causing “the world’s worst humanitarian crisis”, according to the United Nations. According to anonymous sources, six-figure sums were offered for attendance and geo-tagged posts. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Following the government’s pre-meditated murder of journalist Jamal Kashoggi in October 2018 , the arrest of women’s rights activist Loujain al-Hathloul in May 2018, the outing of a gay Saudi journalist and his partner who began receiving death threats from their families (homosexuality is a crime in Saudi Arabia and punishable by death), and countless other human rights abuses, a bevy of supermodels, influencers, celebrities, and musicians convened in Riyadh for the inaugural @mdlbeast . According to @hypebeast , the electronic music festival is “one of the most significant musical events the region has ever seen”. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Saudi Arabia has been spending billions to change its image in the west, but this is sure to be the most expensive campaign yet. In a series of Instagram stories posted by transgender model @teddy_quinlivan , it was revealed that fellow model @emrata had turned down the trip, evidently aware of the country’s human rights crisis. “It is very important to me to make clear my support for the rights of women, the LGBTQ community, freedom of expression and the right to a free press. I hope coming forward on this brings more attention to the injustices happening there”, said Ratajkowski in a statement to Diet Prada. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Unfortunately, not all shared the same sentiments. There are simply too many attendees to name. Dieters, feel free to tag any attendees you know of... just in case they haven’t been reading the news. • #propoganda #jamalkashoggi #humanrights #humanrightsabuse #lgbtq #lgbtqrights #freespeech #journalism #independent #womensrights #mdlbeast #edm #electronicmusic #supermodel #influencer #content #riyadh #emrata #emilyratajkowski #teddyquinlivan #model #celebrity #dj #electronicmusic #musicfestival #wtf #smh #government #corruption #dietprada

A post shared by Diet Prada ™ (@diet_prada) on

That said, amongst the influencers in attendance, Hammer in particular has been criticized for his promotion of MDL Beast, which he called a sign of a "cultural revolution" akin to "Woodstock in the 1960's." Needless to say, many were quick to call out Hammer's reframing of the festival while reminding the Call Me By Your Name actor of the country's treatment of the LGBTQ community.

"Sadly it's all for show with little to no chance of meaningful change. Women are second class citizens at best, no freedom of speech, I humane treatment of gays etc," as one Instagram commenter wrote. Meanwhile, another person simply replied, "How much did [Crown Prince of Saudi Arabia] Mohammed Bin Salman pay you to say this?"

Hammer has yet to respond to the criticism.

Photo via Getty

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