A ray of sunshine has finally peaked through the dark cloud that is 2017, because as of this morning, Beyonce dropped a 60-second promo video debuting her Ivy Park SS17 collection.
Keeping up with her ethos of women empowerment/general bad bitchness, the video features SZA, Yara Shahidi, Selah Marley, sisters Chloe x Halle, and Sophie Koella, with each of the stars sharing their own thoughts on the strength and beauty of women through themes of body positivity, self-love, and acceptance.
The athletic wear collection itself features a muted color palette of pinks, greens, black, and browns. Consider it the perfect addition to your closet in order to fight the patriarchy.
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Story and photography by Vincenzo Dimino