Artists everywhere have been quaking in fear for the return of Ed Sheeran to the charts after the critical and commercial success of his third studio album, ÷, and its hit single, "Shape of You." When he announced that his fourth studio album, titled No.6 Collaborations Project, would consist solely of songs with all-star features, everyone began quaking just a little bit more. Now, it's out there in full, and if a lineup of appearances from the likes of Young Thug, Camila Cabello, Cardi B, and H.E.R. wasn't enough to convince you — the tracks are bangers.
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The undisputed bop of the album is Sheeran's collab with Travis Scott, "Antisocial." The beat is very un-Sheeran, all things considered, sounding like the love child of "Sicko Mode" and a Days Before Rodeo-era hit on Scott's end. Fans of Sheeran's original indie-pop crooning will likely find themselves with little to enjoy, but that's all well and good considering that "Antisocial" opens up a door to a trap-pop genre that Sheeran has yet to explore in depth. We have to talk about the elephant in the room, though: the music video.
I'm confused, excited, and genuinely scared by the sheer chaos of the video for "Antisocial." Directed by Dave Meyers — arguably the biggest name in modern music video-making, having worked on Billie Eilish's "Bad Guy" and Taylor Swift's "ME!" this year alone — it's a random trip that I'm hoping and praying has some sort of backstory. Sheeran dons more wigs than a contestant on RuPaul's Drag Race, plays a range of characters in a seemingly unconnected narrative, and gets fondled by a pair of QVC saleswomen. Scott also takes part in the craziness, playing a bodybuilder, a deranged scissor-handed dentist, and an astronaut. It's pure fun, and sure, it's well shot, but I really just need to know what's going on! Please help!