Cardi B Is the New Face of Balenciaga

"Ya lookin at the face of a @Balenciaga campaign!," she captioned her post. "I remember how I felt seeing myself on a billboard in NYC Times Square but PARIS! Wish I was there to see it in person!" The giant billboard is located right next to the Louvre, the same place Beyonce and Jay-Z shot their "Apeshit" video.

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The image shows Cardi laying down on a grassy patch surrounded by Balenciaga's new Neo Classic big alongside trucks, dolls and other kid's play-things, no doubt a nod to her 2-year-old daughter Kulture's toys. According to WWD, her dark evening gown was selected by Creative Director Demna Gvasalia, and the winter campaign was self-styled and self-produced during lockdown in LA.

Though this is the "WAP" singer's first campaign for the house, she's worn the brand's wares under Gvasalia numerous times, including a memorable sculptural coat and matching plaid boots from his Fall 2018 collection.

"By removing some steps in a typical campaign production, a contemporary way of creating fashion imagery is brought to life, bridging the gap between fantasy and experience," Balenciaga said in a statement, per WWD. "From the comfort and confinement of a familiar place, with near-limitless creative control, the stars of the Winter '20 campaign share an emotional side of dressing alone — for one's self, or for today's multiple modes of staying in touch from afar."

Photos via Instagram