
ZAH Invites You to Love Your Shadow Self
by Savannah Hardman
Feb 14, 2020
This Valentine's Day, Los Angeles-based musician/performance artist ZAH invites you to go on a date with your dark side. Their latest single, "Shadow Seduction," is a song about learning to love what you have been taught to hate, and it premieres today on PAPER.
Related | Happy V-Day From VINCINT
ZAH creates atmospheric electronic soundscapes that effectively process the pain of systemic pressures as a means to move forward. ZAH calls the V-Day release of "Shadow Seduction" both "campy and fitting." Fitting, because as a pulsating composition of synths, whispers and howls, it explores what it means to be considered the shadow of society, and to have self-love regardless.
"Queer people for the longest time have been the shadow of society," ZAH says. "This isn't by choice; we're cornered into this role for fear of our safety and the safety of our community and the collective. Yet now, the mainstream is picking and choosing tokens, profiting off of our culture and imagery, while many queer and trans BIPOC are struggling just to get by."
The ongoing struggles related to the commodification and repression of queerness ultimately inspire ZAH's work. In "Shadow Seduction," they encourage listeners to more fully embrace their shadow selves. ZAH's vocals in the song's closing lines drive this point home: "How can you agree/ When you've been making me the enemy," they sing. "It all begins in purity/ I'm shadow, can you try to perceive?"

"This song is about being reflective. I feel like a mirror of shadows," ZAH explains. "When aggression is projected onto me, people see something in me they hide away in themselves, to a degree. I exist both one with and parallel to my shadow self because I refuse to let it fester anymore. [It's] 2020 — no more repression."
"Shadow Seduction" follows ZAH's last single, "Lilith," the title track of their upcoming debut album, which is due for release this spring.
Photography and fashion by Maseiyu.
MORE ON PAPER
Entertainment
Rami Malek Is Certifiably Unserious
Story by Joan Summers / Photography by Adam Powell
Story by Joan Summers / Photography by Adam Powell
14 November
Music
Janelle Monáe, HalloQueen
Story by Ivan Guzman / Photography by Pol Kurucz/ Styling by Alexandra Mandelkorn/ Hair by Nikki Nelms/ Makeup by Sasha Glasser/ Nails by Juan Alvear/ Set design by Krystall Schott
Story by Ivan Guzman / Photography by Pol Kurucz/ Styling by Alexandra Mandelkorn/ Hair by Nikki Nelms/ Makeup by Sasha Glasser/ Nails by Juan Alvear/ Set design by Krystall Schott
27 October
Music
You Don’t Move Cardi B
Story by Erica Campbell / Photography by Jora Frantzis / Styling by Kollin Carter/ Hair by Tokyo Stylez/ Makeup by Erika LaPearl/ Nails by Coca Nguyen/ Set design by Allegra Peyton
Story by Erica Campbell / Photography by Jora Frantzis / Styling by Kollin Carter/ Hair by Tokyo Stylez/ Makeup by Erika LaPearl/ Nails by Coca Nguyen/ Set design by Allegra Peyton
14 October
Entertainment
Matthew McConaughey Found His Rhythm
Story by Joan Summers / Photography by Greg Swales / Styling by Angelina Cantu / Grooming by Kara Yoshimoto Bua
Story by Joan Summers / Photography by Greg Swales / Styling by Angelina Cantu / Grooming by Kara Yoshimoto Bua
30 September
Music
Demi Lovato Is No Joke
Story by Ivan Guzman / Photography by Jason Renaud / Styling by Chris Horan/ Makeup by Loftjet / Set design by Allegra Peyton
Story by Ivan Guzman / Photography by Jason Renaud / Styling by Chris Horan/ Makeup by Loftjet / Set design by Allegra Peyton
15 September




