According to a new report in the Financial Times, the Dutch music company is particularly concerned about the use of AI to create music that sounds like people. Though record labels have been calling for scrutiny around AI for months, Universal is now using stronger language. A spokesperson for the company said it would “not hesitate” to take action, saying, "We expect our platform partners will want to prevent their services from being used in ways that harm artists."
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The Financial Times report notes that there's been an increased appearance of AI-generated sounds on the larger streaming platforms in recent months, though, if you've been on social media in the last few years, you've probably already heard user-generated deepfake racks of numerous mainstream artists.
Drake, who is represented by Universal Music, is among the biggest artists to comment on a deepfake of his voice rapping to Ice Spice's "Munch." Taking to his Instagram Story, he posted a clip of the song, writing, 'This the final straw AI."
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