There's a long history in music of artists sampling activists, political speeches, or other artists speaking wise words to highlight their messages. Beyoncé famously weaved Chimamanda Ngozi Adichie ("We teach girls to shrink themselves/ To make themselves smaller...") into "Flawless." Public Enemy's "Bring The Noise" samples Malcolm X's 1963 "Fire and Fury Grassroots Speech." Dev Hynes opens Freetown Sound with poet Ashlee Haze's poem about Missy Elliot, and everyone from Common to Tyga has employed clips from Martin Luther King speeches to make their points.
Madonna provides a 2019 entry into this history with her Madame X song "I Rise." The song opens with a clip of Emma Gonzalez, a teen gun control activist and survivor of the Stoneman Douglas High School shooting. "[They say] us kids don't know what we're talking about, that we're too young to understand how the government works. We call BS," Gonzalez screams, her voice ragged, and on the brink of tears. "No BS" later echoes at the end of various verses.
Madonna uses the soundbite to introduce her auto-tune laced, uplifting protest song, which doubles as a track about personal resilience: "Not bulletproof, shouldn't have to run from a gun/ River of tears ran dry, let 'em run."
She also weaves in her favorite quote from French philosopher Jean-Paul Sartre, "Freedom's what you choose to do with what's been done to you."
"I wrote 'I Rise' as a way of giving a voice to all marginalized people who feel they don't have the opportunity to speak their mind," Madonna explained. "This year is the 50th anniversary of Pride and I hope this song encourages all individuals to be who they are, to speak their minds and to love themselves."