
Louis Vuitton Joins Forces With 'League of Legends'
By Mario Abad
Sep 23, 2019Could the e-sports world be the next frontier for luxury giants? The fast-growing market just caught the attention of French megabrand Louis Vuitton, who announced today a first-of-its-kind partnership with Riot Games, maker of the wildly popular multiplayer video game League of Legends.
As part of its collaboration, Louis Vuitton has designed a trophy travel case that will hold the Summoner's Cup, considered one of the biggest prizes in e-sports. It will be awarded in Paris on November 10, 2019 during the Championship Finals, which last year was watched by a record-breaking 99.6 million people.
According to luggage maker, the monogrammed custom trunk will feature "both traditional Louis Vuitton savoir-faire along with cutting-edge, high-tech elements inspired by the League of Legends universe." The promo image for the announcement shows a large digital LV case behind a graphic of the Summoner's Cup.
In addition to the trophy case, the brand has designed exclusive champion skins (what the players' avatars wear) as well as a real-life capsule of clothes designed by Nicolas Ghesquiere, artistic director of women's collections. This isn't all too surprising, given how much Ghesquiere has cited sci-fi, futurism and technology as his inspirations in past collections.
According to WWD, he also designed the skins, which will be given to the game's best competitors, and the capsule collection will hit stores as well as online in December. The outlet also noted that fashion and apparel brands including Adidas, Puma, Giorgio Armani, and Nike have all sponsored teams in the e-sports world.
Photo via Instagram
MORE ON PAPER
ATF Story
Madison Beer, Her Way
Photography by Davis Bates / Story by Alaska Riley
Photography by Davis Bates / Story by Alaska Riley
16 January
Entertainment
Cynthia Erivo in Full Bloom
Photography by David LaChapelle / Story by Joan Summers / Styling by Jason Bolden / Makeup by Joanna Simkim / Nails by Shea Osei
Photography by David LaChapelle / Story by Joan Summers / Styling by Jason Bolden / Makeup by Joanna Simkim / Nails by Shea Osei
01 December
Entertainment
Rami Malek Is Certifiably Unserious
Story by Joan Summers / Photography by Adam Powell
Story by Joan Summers / Photography by Adam Powell
14 November
Music
Janelle Monáe, HalloQueen
Story by Ivan Guzman / Photography by Pol Kurucz/ Styling by Alexandra Mandelkorn/ Hair by Nikki Nelms/ Makeup by Sasha Glasser/ Nails by Juan Alvear/ Set design by Krystall Schott
Story by Ivan Guzman / Photography by Pol Kurucz/ Styling by Alexandra Mandelkorn/ Hair by Nikki Nelms/ Makeup by Sasha Glasser/ Nails by Juan Alvear/ Set design by Krystall Schott
27 October
Music
You Don’t Move Cardi B
Story by Erica Campbell / Photography by Jora Frantzis / Styling by Kollin Carter/ Hair by Tokyo Stylez/ Makeup by Erika LaPearl/ Nails by Coca Nguyen/ Set design by Allegra Peyton
Story by Erica Campbell / Photography by Jora Frantzis / Styling by Kollin Carter/ Hair by Tokyo Stylez/ Makeup by Erika LaPearl/ Nails by Coca Nguyen/ Set design by Allegra Peyton
14 October




