Ads for You Are Home started popping up around the world a couple weeks ago, along with social media accounts, a website and a Discord server. A few days ago, the You Are Home website door began opening to a different backdrop each day, making us think they were all clues. It didn't stop there. A fan posted a photo to Twitter a couple nights ago of what looks to be a future listing for Styles’ album in Target’s stock — which can only be accessed by employees. The name of the album and the release date match what we now know to be true!
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While some fans were still skeptical that You Are Home and all its social media entities were in fact Styles’ marketing — wondering if going a similar route of Fine Line’s Eroda project for “Adore You” — suspicions were confirmed when Styles himself followed the You Are Home accounts this week.
And now we’re here; we've arrived at the big album announcement. Styles shared a short video with the announcement, wearing the same cozy clothes that he’s wearing on the album cover, walking out onto a stage while his home comes in around him. Before he brings us into his house, though, he bestows upon us his signature smirk, and it’s a wonder we’re all still breathing.
Beyond the stunning visuals for the new album, the name and the release date, we have literally zero information, and you know what? That’s OK, because we’re not sure if we’d be able to handle much more. It’s safe to assume at least one single will be coming soon, most likely ahead of Styles’ performances at Coachella next month. He’ll then head out around the UK and Europe for Love on Tour, the continuation of last year’s North America dates. The new stage setup for this summer’s shows — which includes sections named Kitchen, Hallway and Bedroom — now makes so much more sense with his new album name in mind.
While we’ll miss the beauty of the Fine Line era and everything she gave us, we’re sending her off with love and pulling up a chair in Harry’s house to get comfy. We can’t wait to see what this new era holds.