You can attend the Givenchy spring 2019 Fashion Show in Paris on September 30. We repeat: whether or not you're currently on the invite list, there's still time. And it all comes thanks to a competition that is currently happening on Instagram. While Clare Waight Keller prepares to debut her third ready-to-wear collection for the famed fashion house, the hashtag #GivenchyFamily is trending on social media.
In a scavenger-hunt style game, there currently exist 5000 labels with the fashion house's 4G logo all over the streets of London and Paris. If you see one, snap a pic and post it on Instagram with the hashtag. It's that simple. From there, there will be three winners (though it's unclear how exactly a winner is chosen) who will be chosen to be seated alongside the fashion greats at this season's show.
Last year, for her first-ever collection, Waight Keller set up a similar competition, putting up posters all over Paris, Milan, and London with a lost cat and tear-away applications to win a seat at the show. Could this be a trend for Givenchy with Waight Keller at the helm? We certainly hope it continues!
MORE ON PAPER
Art
Achraf Amiri's New Book Is an 'Anthology of Ass'
Story by Justin Moran / Illustrations by Achraf Amiri