Searches also went up after Kellyanne Conway said, "There's an individual feminism, if you will, that you make your own choices... I look at myself as a product of my choices, not a victim of my circumstances. And to me, that's what conservative feminism is all about."
To be clear, the definition is the "theory of the political, economic, and social equality of the sexes" and "organized activities on behalf of women's rights and interests."
This year the nine runners-up were "complicit," "empathy," "federalism," "dotard," "recuse," "hurricane," "syzygy," "gyro," and "gaffe."
"Feminism" isn't the subtlest choice, but then 2017 hasn't much been a year for subtlety. If declaring feminism the word of the year will somehow draw attention to and manifest a few of the ideals of feminism, then we're all for it.