Sustainability has always been a talking point of Allbirds, which most of us know for their eco-friendly footwear that doesn't leave carbon footprints. Now, the brand is taking it one step further with its first-ever clothing collection, Apparel.
The collection is composed of a T-shirt, cardigan, sweater and puffer jacket that are being positioned as seasonless. However, these aren't your run-of-the-mill basics. Each piece is made with full transparency regarding its sourced materials and is labeled with its individual carbon footprint — which Allbirds taxed itself for.
The tee is composed of eucalyptus tree fiber and ZQ-certified merino wool Trino yarn, as well as XO, its new fiber made from discarded crab shells. While the wool cardigan and jumper are knit from New Zealand-sourced, ZQ-certified wool, with an oversized fit made to feel cozy and comfortable all winter.
Most puffers are made from synthetic fabrics and sprayed with a non-natural water repellent — but this isn't the case for Apparel's. Instead of down, it's filled with both the natural wood fiber Tencel and recycled polyester, providing the same effect with less harmful materials.