The 'Gucci Model Challenge' Is Taking Over TikTok

Deemed the #GucciModelChallenge, it shows TikTokers finding everyday pieces from their wardrobes and putting them together to create the perfect Gucci look. The sound is originally from @unofficiallachwatson, who tells creators the exact steps to putting together a runway-ready set.

First, creators are told to find a turtleneck, preferably with some color. Next, find a shirt that doesn't even remotely match to throw on over it, followed by a vest and a bright colored jacket. Then you throw on some vinyl pants and an optional miniskirt over top of that.

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The finishing touches include a headscarf, which is a "staple" of the Gucci look, followed by some sunglasses (if you have Gucci, that's just icing on the cake), clear heels with some socks underneath and a touch of bright pink lipstick.

"And just like that, you're a model for Gucci," @unofficiallachwatson says in the sound.

See some of the best Gucci model transformations, below.

@saraecheagaray

harry styles is appalled ##fyp ##foryou ##gucci

♬ original sound - unofficiallachwatson

@lilcallo

okay serious this time ##fyp ##foryoupage ##hbdtiktok ##staycation ##fashion ##ootd

♬ original sound - unofficiallachwatson

@citraamr

This one is out from my comfort zone and it's really fun ##fyp ##guccimodel ##guccimodelchallenge ##foryoupage ##modest ##tiktokfashion

♬ original sound - unofficiallachwatson

@alelabori

What do you think of this lewk? Should I take it out for a photoshoot? ##alphetschallenge ##guccimodel ##fashioncheck ##latinx

♬ original sound - unofficiallachwatson

@cvazzana

Am I a @gucci model yet?! Had to jump on this trend🥰💞💗 ##Gucci ##tiktokfashion ##model ##fashioninspo ##mystyle ##styleinspo ##guccigang ##fashiongirl

♬ original sound - unofficiallachwatson

@thvmxxs

Gucci models be like.. ##gucci ##model ##tiktokfashion ##fyp ##luxury

♬ original sound - unofficiallachwatson

Photos via TikTok