However, given Swift's past comments about the "sexist" double standards surrounding her decision to write songs about her exes, it didn't take long for Swifties to start lobbing similar criticisms at the restaurant.
"All the jokers dressing up as kings," one fan wrote, a nod to the lyrics from Swift's "Call It What You Want" alongside a photo of Burger King's mascot. Meanwhile, other fans began rallying around the brand's competitors — most notably, McDonald's and Wendy's.
After all this Burger King controversy...now I want McDonald’s— katey, #IStandWithTaylor (@Kateyswiftie16) May 27, 2020
And though Burger King eventually deleted their quip, that didn't stop #BurgerKingIsOverParty from trending on the platform. That said, the hashtag also ended up incurring its own criticism from other Twitter users, who either made fun of the Swifties or argued that there were better uses for this sort of energy.
There’s black people that are dying because of white racist police officers and instead of rising awareness and talk about it, y’all are trying to cancel Burger King... unbelievable #BurgerKingIsOverParty pic.twitter.com/0JHsZgLYwK— 🅼 (@glossywife) May 27, 2020
But, never one to miss out on a promotional opportunity, Burger King subsequently responded to the backlash by referencing another Swift hit and the hashtag.
"Let's shake it off," the brand wrote, "celebrate #BurgerKingIsOverParty with the $3 shake + fries deal in the app."
Photos via Getty
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