'Don't Stop' Ever Lovin' Qendresa

'Don't Stop' Ever Lovin' Qendresa

by Logan Potter

Qendresa is ready to take herself to the top, but she won't be settling for anything less than authentic on her way up. In a minute-and-a-half video that showcases her glamour and conviction, Qendresa proves she doesn't need a "fake friend" or a "fake love" in her pursuit of the stars.

The smooth and self-assured visual for "Don't Stop" off London-based Qendresa's forthcoming project, Midnight Request Line, premieres today on PAPER.

Produced by Hugo Mari and filmed by Klement Brahaj and Laurent, the video centers on Qendresa inside a chill, hazy world that looks like something out of a cult classic film. To that end, "Don't Stop" seems to juxtapose two eras, like Pulp Fiction-meets-Chicago, with Qendresa's R&B vocals as a throughline.

Though the look is nostalgic, its lyrics tell a more modern story. "Keep my moves low-key, 'cause they just wanna take/ They give me evil eye, want me to fall on my face." Qendresa speaks from experience, but the story of "Don't Stop" is part of a larger narrative that Midnight Request Line intends to tell.

"This project was inspired by my experiences with relationships and friendships," Qendresa said of the full-length album, which drops November 20. "Being let down by people I trusted became the norm and it drove me crazy. I didn't want to see anyone and sat in my room (prior to lockdown) and just created, taught myself production, expressed everything I was going through in the music."

She continued, "I honestly thank the universe for giving me this ability to express my emotions via art. I dread to think of the other ways I would have gotten over my heart aches."

Stream Qendresa's "Don't Stop," below, and pre-order Midnight Request Line, here.

Photo courtesy of Qendresa