MusicPromoToday: The Powerhouse Behind Hits

There’s a moment in every artist’s career that changes everything: the co-sign, the first big stage, the song that catches fire. Sometimes it’s a new manager who sees the vision. Sometimes it’s a leap of faith. And sometimes, it’s MusicPromoToday, the spark behind pop culture’s biggest music moments, the place where the search for a true partner ends and the feeling of home begins.

For over a decade, MusicPromoToday also known as MPT Agency founded by Raffi Keuhnelian and Anto Dotcom has been the quiet force powering some of the most recognizable music moments of the past 15 years. From launching international acts into the U.S. spotlight to connecting artists with the world’s top fashion houses, MusicPromoToday has become a trusted architect of careers that last.

“Our work has always been artist-first, with every decision built around their vision and momentum, making sure every move adds to a bigger picture,” says Raffi Keuhnelian.

That bigger picture has taken many forms. MPT Agency has helped guide the U.S. breakthrough of K-pop’s FIFTY FIFTY, supported global names like Tina Karol, Elijah Blake, Ivan Dorn, Hardwell, Kenshi Yonezu, Ado, and quietly run campaigns for many record labels and top agencies that needed MPT’s execution muscle.

Their work has connected artists to brands like Yves Saint Laurent, Lanvin, Lamborghini, Aston Martin, Reebok, Ford, Schiaparelli, Formula 1, creating moments where music, style, and culture intersect naturally.

Unlike agencies that focus solely on short-term buzz, MusicPromoToday works on brand equity. Backed by over a decade in the music niche, they blend cutting-edge tech with high-level marketing intelligence, powered by a team with cultural currency that turns music and music videos into brand campaigns, chart momentum into sold-out tours, and online buzz into enduring influence.

Many of their clients don’t just land with the biggest names in the creator economy, they make their mark on runways, grace magazine covers, and command major brand stages.

“Colin Brittain’s journey is a standout for me,” says Anto Dotcom. “We started working together early in his career back in 2016, building his name, securing solid press, and establishing credibility. From there, he went on to write and produce for bands like Papa Roach, 5 Seconds of Summer, A Day to Remember, One OK Rock and many more. I always tell artists: make time work in your favor. Colin did exactly that, and today he’s the drummer for Linkin Park’s since the reunion, touring globally and proving that with the right timing, potential becomes legacy.”

The founders work in different gears but toward the same outcome: Raffi Keuhnelian spots the cultural opening, and Anto Dotcom builds the framework to own it. Around them, a compact team operates with the precision of a pit crew, with designers, analysts, and strategists who can turn a moment into momentum without stepping into the spotlight. That is why MusicPromoToday shows up in places you do not expect. A campaign may surface as a headline, a runway placement, a viral post, or a sold-out show, but the fingerprints are theirs.

MusicPromoToday was built to break the old playbook. Raffi Keuhnelian and Anto Dotcom saw the industry’s best opportunities locked inside backroom deals and slow-moving gatekeepers, and after being contacted by Warner Music in 2014 for multiple campaigns, then by Universal Music Group in 2017, followed by many other record labels and superstar celebrities, they knew a faster, more agile model was needed.

MusicPromoToday is taking the strategy that’s shaped careers and putting it in the hands of creators by launching Virtual Publicist: an AI-powered platform born from years of development, decades of industry experience, and a deep network of industry connections and know-how. Layered with machine learning, it’s a tech stack built for today’s creator economy, designed not only to launch artists from their bedrooms onto the global stage, but to give creators of all kinds access to the gated opportunities that now decide who rises and who disappears.

“Virtual Publicist is about control,” says Raffi Keuhnelian. “Artists shouldn’t have to wait weeks for results or pay for bloated retainers. They should be able to make moves instantly, with data guiding the next step.”

Since Beta launch, Virtual Publicist has drawn thousands of daily interactions, with early adopters calling it a game-changer for releasing and promoting music at the speed culture moves. MusicPromoToday aims to make it a core tool in the creator economy, helping talent grow audiences and careers without the limits of traditional agency models.