
This Waterproof Mascara Is Going Viral
by Avery Matera
Jul 23, 2018
As makeup goes, a great waterproof mascara is really difficult to come by. It's either too clumpy, not thick enough, or seems like perfection until you're trying to take it off — painfully removing a chunk of your own lashes in the process. That is, until now.
Pinterest has been tracking the trend lately and reported that the hottest waterproof mascara au moment is Lancôme's Monsieur Big Waterproof Mascara. In just a few months (since April, to be exact), the product has spiked a whopping 316 percent in terms of pin-ability.
With Lancôme's original selection of mascaras already cult favorites, it's no surprise their waterproof endeavor is so well-loved. And, with a summer heat-wave upon us, we don't exactly have to be getting ready to jump in the ocean to require a longer-lasting, sweat-proof formula. Though, that said, our eyes are going to look stellar and our cheeks black-streak-free or that pool party as well.
When shopping the product online, it averages a 4.5 rating and, among the super critical beauty masses (though shouldn't we all be when it comes to our makeup and skincare?), that's a high rating to maintain and not to be taken lightly. With a price tag of $25, it's not exactly the cheapest mascara you can pick up, but after about four overpriced cappuccinos, you've reached that dollar amount anyway, right? Priorities.
Shop the mascara that's taking over the beauty world here — just in time for the hottest days of summer (and that water-filled vacation, of course).
Photo via YouTube
MORE ON PAPER
Music
Yungblud Reclaims Rock Stardom
Story by Georgia Evans / Photography by Ellen von Unwerth / Styling by Mike Adler / Grooming by Luca Tullio / Set design by Caylah Jean
Story by Georgia Evans / Photography by Ellen von Unwerth / Styling by Mike Adler / Grooming by Luca Tullio / Set design by Caylah Jean
02 July
Music
Reneé Rapp Trusts Herself
Story by Erica Campbell / Photography by Yasmine Diba / Styling by Valeria Semushina / Makeup by Loren Canby / Hair by Marissa Marino / Nails by Anna Wesolowska / Set design by Kelly Infield
Story by Erica Campbell / Photography by Yasmine Diba / Styling by Valeria Semushina / Makeup by Loren Canby / Hair by Marissa Marino / Nails by Anna Wesolowska / Set design by Kelly Infield
26 June
Film/TV
'Overcompensating' Hits Where It Heals
Story by Joan Summers / Photography by Kenyon Anderson / Styling by Marissa Pelly / Set design by Liz Mydlowski / Makeup by Rommy Najor, Mollie Gloss / Hair by Akihisa Yamaguchi, Sergio Estrada / Grooming by Kennedy Trisler
Story by Joan Summers / Photography by Kenyon Anderson / Styling by Marissa Pelly / Set design by Liz Mydlowski / Makeup by Rommy Najor, Mollie Gloss / Hair by Akihisa Yamaguchi, Sergio Estrada / Grooming by Kennedy Trisler
05 June
Entertainment
The 2025 Tonys: 'Give It Everything Or Die Trying'
Story by Michael Musto / Photography by Timothy Greenfield-Sanders / Jewelry by Alexis Bittar
Story by Michael Musto / Photography by Timothy Greenfield-Sanders / Jewelry by Alexis Bittar
05 June
Film/TV
Coolest Person in the Room: Stephanie Suganami
Story by Andrew Nguyen / Photography by Diego Villagra Motta / Styling by Angelina Cantú / Hair by Stefano Greco / Makeup by STOJ
Story by Andrew Nguyen / Photography by Diego Villagra Motta / Styling by Angelina Cantú / Hair by Stefano Greco / Makeup by STOJ
30 May