Still, the billboards she's reserved for Chromatica promotion haven't gone to waste. She's used these big spaces posted around California as a way to continue contributing to the fight against the novel coronavirus.
The huge signs currently read, in big bold letters, "YOU ARE ESSENTIAL." The smaller text above says, "We had previously reserved ad space for Lady Gaga's upcoming sixth album, but her message to you today and everyday is kindness rules all. If you are not an essential worker, stay home, we will get through this."
Pictures of Lady Gaga’s new promotional billboard in California. https://t.co/IILoO4FGJ3