In a fashion x functionality collab to end them all, designer Christian Cowan has teamed up with Google to give you the 'Really Blue" jean – the perfect everyday pants with just one special pocket sized to store your pixel.

The Google Pixel phone is soon to arrive in the limited edition 'Really Blue', which meant there was only one color for these specialty trousers. Toby Huntington-Whitely fronts the campaign, which nods to Calvin Klein's iconic denim photoshoot with Kate Moss and Mark Wahlberg.

Cowan says the opportunity to create a staple that's so steeped in fashion history was an opportunity too good to pass up.

"It's incredibly exciting to be working with Google on this project and a challenge that I couldn't resist! I'm delighted with the final product and what better way to pay homage to a one of a kind phone than with a brand new, one of kind wardrobe staple."

Pick up your own pair of custom "Really Blue" jeans by appointment and pre-order the new Google Pixel from EE and Carphone Warehouse now.

Sign Up For The Morning PAPER