The one and only Britney Spears has been revealed as the face of a new Kenzo campaign.

Kenzo's La Collection Memento line draws on the house's history and archives, with creative directors Carol Lim and Humberto Leon finding inspiration in creations by label founder Kenzo Takada. La Collection Memento N°2, of which Spears is the face, focuses on denim and was influenced by the 1986 Paris runway debut of Kenzo Jeans. Shot by fashion photographer Peter Lindbergh (whose British Vogue cover of Linda, Naomi, Cindy, Tatiana and Christy sparked the age of the supermodel), the theme of the collection is "Icons," which makes the Spears-Kenzo combo a perfect fit.

"Britney is certainly an icon and the quintessential queen of denim," a release said.

La Collection Memento N°2 which will be available online and in stores March 21.

"So excited to announce my new campaign for @KENZO's La Collection Memento No2 shot by @therealpeterlindbergh!!! #kenzolovesbritney," Spears wrote on Instagram, along with a photo of her posing in full Kenzo gear.

Images Courtesy of Kenzo

Sign Up For The Morning PAPER


Didi Daze Brings Queer Energy to Astrology in Venezuela

Story by Sofia Agostini / Photography by Rafael Franceschi / Styling and creative direction by Sebastian Cabrices / Hair and makeup by Judith Padron