"...Ready for It?" is a callback to the Taylor Swift who sang primarily about relationships, though it still shows a glint of "new Taylor's" darker side through its production and lyrics. "In the middle of the night / In my dreams / You should the things we do, baby" are not lyrics that "old Taylor" would have sung in the past, but she is allegedly dead now, anyway.
"...Ready for It?" will also be the soundtrack for ABC's fall season promos, including its college football coverage.