When we look back at the revival of the early-2000s aesthetic in fashion, art, music, and beyond, we should point to Princess Gollum as being ahead of the curve. Quickly labeled an it-girl, Josephine Lee has proven that she is so much more than on trend. Princess Gollum's avant-garde blend of metalcore with an alien etherealness is unique in that it hearkens back to early days spent scrolling Fall Out Boy forums and pirating a copy of Hellraiser off MegaVideo when the Internet's coming of age collided with angsty teens going through the same.
What started out initially as an editorial blossomed into a full blown collaboration with the Los Angeles brand, WHOLE. Featuring an embroidered design on black-and-white thermals, the collab leans into a DIY punk look with a polished edge. "I think Princess Gollum isn't only the it-girl, she's EVERYTHING," says Josh Scholl of WHOLE about his muse. "The girl just exudes art in all that she does and was happy to have her improve my line."
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Having launched the collaboration on December 11th, at precisely 11:11 AM, the two unisex thermals will only be available to pre-order for the next six days. But that's plenty of time to pick up enough for the whole family to wear for that year-end Christmas card you always dread. Check out the lookbook, below, and head here to pre-order yours before they are gone for good.