Michael Kors Launches Immersive SoHo Pop-Up
Famous People

Michael Kors Launches Immersive SoHo Pop-Up

Luxury tycoon Michael Kors took over a new SoHo storefront this week, turning it into a pop-up experience to celebrate the launch of MICHAEL Michael Kors' spring 2019 campaign.

Partnering with audiosmiths, Dolby Studio, to put together a two-floor immersive audio/visual installation, every inch in the space was optimized by Kors for the best possible photo op. From LED infinity walls to indoor forests of plasma screens, there wasn't an odd corner or stray hallway in the place not designed for the perfect Instagram opportunity.

So what do you do with a space tailor-made for taking tons of pictures? Fill it to the brim with models, of course. In attendance at the launch party were many notable beautiful faces such as Alton Mason, Olivia Palermo, TK Wonder, Mafalda, and the jet-setting star of Kors' new campaign, Bella Hadid.

In addition to a massive projection mapped room cycling through a variety of slick 3D graphics at the center of it all, the space also featured smaller private spaces where guests could take a break from the selfie marathon to view the David Sims-shot campaign.

Relive the launch, below.

Photos via BFA


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