After all, aside from Vetements, if there's one other high fashion brand that knows a thing or two about a viral moment, it's Margiela. So it shouldn't come as a surprise that the folks over at the French fashion house came up with an ostentatious accessory that looks like a pack of earrings.
Retailing $305 — though the price has since dropped to $92 via Ssense — the single earring features two, detachable brass hoops attached to a piece of "cardboard" made from white calfskin and embossed with the MM6 signature.
And though some took up issue with the concept and compared the accessory to a cattle tag, other commenters appeared more mystified by the accessory's price tag.
*online shopping* Oo this would be a nice basic set of earrings— . (@doragzplora) December 24, 2019
*swipes through photos* wait what pic.twitter.com/2s34s2QTZC
They thought we wasn’t gon notice ? pic.twitter.com/3j4BBx2iHY— 30 Thousand 100 Million (@229Tyree) December 25, 2019
shit is called ssense but it don’t make any 😭 https://t.co/7W8rzBykIM— 𝔣𝔞𝔯𝔱𝔰 ♡ (@Selena_Mac) December 24, 2019
AND THEY WERE INITIALLY CHARGING OVER £200 FOR THIS MONSTROSITY— Yo Yo Ma 🇿🇼 (@yollysaurus) December 24, 2019
lmaooo I literally almost fell for it too the other day pic.twitter.com/YhJ2z8ZzFu— Hannah J. (@hannnahjoseph) December 25, 2019
That said, a good number of users also just found it funny, while others acknowledged the fact that Margiela's always been a little on the "weirder" side whilst arguing that this earring was par for the course.
I’m doneeee with margiela HAHAHAHAHAH https://t.co/Z0Ioyoywj3— Lailli Mirza (@LailliMirza) December 26, 2019
Margiela been different and “innovative”. love them but some shit be weird af. sold an egg carton once 💀 pic.twitter.com/bGhroGzo3L— Irving 👩🏽🎤 (@Versace_Poptart) December 25, 2019
Granted, it doesn't seem as if the negative chatter has deterred anyone from actually buying the earring.
another day of locals attacking margiela https://t.co/vXO9DcH9yq— persephone 🐇 (@chateaumargiela) December 24, 2019
this earring is not a want but a need— 𝒸𝒽𝒶𝓁𝓊𝓀𝓎𝒶 (@balenciogre) December 24, 2019
Locals mad about the margiela tag earring meanwhile I bought it— witten (cross between a wolf and a kitten) (@touchpooI) December 27, 2019
I mean, it is on sale!
Photo courtesy of Ssense