
Maison Margiela's 'Tag Earring' Divides the Internet
By Sandra Song
Dec 27, 2019Maison Margiela's divisive "tag earring" is currently confusing and delighting the internet in equal parts.
After all, aside from Vetements, if there's one other high fashion brand that knows a thing or two about a viral moment, it's Margiela. So it shouldn't come as a surprise that the folks over at the French fashion house came up with an ostentatious accessory that looks like a pack of earrings.
Retailing $305 — though the price has since dropped to $92 via Ssense — the single earring features two, detachable brass hoops attached to a piece of "cardboard" made from white calfskin and embossed with the MM6 signature.
However, as noted by The Daily Mail, the accessory recently sparked some serious online debate after user @doragzplora tweeted out a screenshot of Ssense's listing.
And though some took up issue with the concept and compared the accessory to a cattle tag, other commenters appeared more mystified by the accessory's price tag.
*online shopping* Oo this would be a nice basic set of earrings
— . (@doragzplora) December 24, 2019
*swipes through photos* wait what pic.twitter.com/2s34s2QTZC
They thought we wasn’t gon notice ? pic.twitter.com/3j4BBx2iHY
— 30 Thousand 100 Million (@229Tyree) December 25, 2019
shit is called ssense but it don’t make any 😭 https://t.co/7W8rzBykIM
— 𝔣𝔞𝔯𝔱𝔰 ♡ (@Selena_Mac) December 24, 2019
AND THEY WERE INITIALLY CHARGING OVER £200 FOR THIS MONSTROSITY
— Yo Yo Ma 🇿🇼 (@yollysaurus) December 24, 2019
lmaooo I literally almost fell for it too the other day pic.twitter.com/YhJ2z8ZzFu
— Hannah J. (@hannnahjoseph) December 25, 2019
That said, a good number of users also just found it funny, while others acknowledged the fact that Margiela's always been a little on the "weirder" side whilst arguing that this earring was par for the course.
I’m doneeee with margiela HAHAHAHAHAH https://t.co/Z0Ioyoywj3
— Lailli Mirza (@LailliMirza) December 26, 2019
Margiela stay weird https://t.co/8ANZ6ar1Um
— broke brian (@stovepotovenpan) December 25, 2019
Margiela been different and “innovative”. love them but some shit be weird af. sold an egg carton once 💀 pic.twitter.com/bGhroGzo3L
— Irving 👩🏽🎤 (@Versace_Poptart) December 25, 2019
Granted, it doesn't seem as if the negative chatter has deterred anyone from actually buying the earring.
another day of locals attacking margiela https://t.co/vXO9DcH9yq
— persephone 🐇 (@chateaumargiela) December 24, 2019
this earring is not a want but a need
— 𝒸𝒽𝒶𝓁𝓊𝓀𝓎𝒶 (@balenciogre) December 24, 2019
Locals mad about the margiela tag earring meanwhile I bought it
— witten (cross between a wolf and a kitten) (@touchpooI) December 27, 2019
I mean, it is on sale!
Photo courtesy of Ssense
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