Gosha Rubchinskiy's Namesake Label Is Over 'As You've Known It'

Russian streetwear designer Gosha Rubchinskiy has announced that his namesake label is over "as you've known it." In a statement posted to Instagram, the brand said that there "will be no more seasonal collections."

The statement also reveals, however, that "something new is coming." Talking to Hypebeast at the reopening of Dover Street Market's Beijing location, Rubchinskiy said that he was "a bit tired of doing season-to-season collections," and that he wants "to change the strategy and do more project-based things.

Russian designer Gosha Rubchinskiy has announced the end of his namesake label "as you've known it." In a statement released via Instagram, the brand announced that there "will be no more seasonal collections." Speaking to Hypebeast at the reopening of Dover Street Market's Beijing location last week, Rubchinskiy hinted at the move, stating that he was "a bit tired of doing season to season collections. Maybe that means a womenswear line sometime. We want to do more collections and collaborations with Paccbet."

Rubichinskiy has also announced he'll be opening a skate shop in Moscow in the near future. He clearly isn't going anywhere, even if his label is done.

Image by Getty