In addition to having the best eyeshadows ever known to man, Urban Decay is also becoming the influencer incubator of our time — as Lizzo's recent appointment as their latest "Global Citizen" spokesperson is evidence of.
Earlier today, the cult beauty brand announced five new spokespeople, aka the thousand-eyed Ezra Miller, The Act's Joey King, Colombian reggaeton artist Karol G, K-pop superstar CL, and none-other than flute goddess, Lizzo.
Their particular campaign? A "Pretty Different" campaign that advocates for atypical beauty via an "anthem that celebrates pure originality and the people who own their uniqueness" amidst a sea of cookie-cutter influencers. Which, honestly, sounds like the perfect fit for all of them.
Watch the entire campaign video, below.
Photo via Getty
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Story and photography by Vincenzo Dimino